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The phase approach was
necessary to established sustainable revenue models to expand the vision and
create new business strategies. Ms. Ruskan created business benefits and value
to generate funding, new revenue streams, and build strong relationships for
support from organizations, businesses, sponsors, etc. Even with sparse
financial support, challenges as a start-up, and new concept for the area, TOD is the fastest-growing high-profile festival in the Triangle
area with five years of consecutive success. The festival
audience averaged from 10K to 20K throughout its progressive years. Visit www.tasteofdurham.org
for more details. See the montage media coverage for
Taste of Durham Festival over the years and stories behind the stories of a
comprehensive business start-up and high level marketing strategies that
attracted this media coverage. http://www.tasteofdurham.org/Epubtest/
Knowledge is Power: Building Business, a niche educational seminar series
for small to midsize businesses.
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New Business Launch Consulting & Bolster Programs:
With an entrepreneurial drive, we take an
active role in launching and expanding businesses, from development of business
plans, product/service development, and positioning and pricing strategies to
delivering strategic marketing programs and aggressive business development
activities, interactive marketing campaigns, etc. The following are examples of comprehensive business start-ups
with high level marketing strategies. Industry experiences include but are not limited
to: media, service, restaurants, hospitality, entertainment, retail, tourism,
arts and culture, etc.
The
Community Chest, Inc.
(TCC), 
Gift Catalogue Business: We incorporated an
existing retail business model, inventory, products, etc. of Bourbon Street
Candy and built a catalogue business model to sell gift packages, including new
products not sold at the retail outlet, and create new revenue streams.
