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About OptiLife



OptiLife Communications (OC) Overview
OptiLife Communications is a full-service boutique strategic marketing and creative business development consulting agency that originated in 1989. Using a comprehensive mix of traditional and new media platforms, our creative services include consulting and executing initiatives that will help businesses and organizations thrive in a competitive business environment. Our driving entrepreneurial passions are customizing ways to optimize the life of businesses, consulting for business start-ups, and generating positive and successful outcomes that contribute to the quality of business cultures, operations, and profits. We extend the same motivation to improve “quality of life” for various communities with niche projects and we believe that business success has a symbiotic relationship in promoting economic growth and vibrant communities.

OC offer multimedia services and incorporate cohesive and holistic approaches that are similar to large advertising agencies and are designed with cost-conscious pricing for small-to medium size-businesses. This focus helps OC gain a deeper understanding of the company’s business model in order to design relevant channels to reach target audiences and use multiple platforms to fully engage customers to build loyalty and provide repeat business.

Our Services
Customize and Innovative: 

  • Customized strategic business solutions and integrated marketing campaigns using a mix of traditional, digital, and new media
  • Business accelerator and start-ups programs
  • Online business website design and development -seize innovative web technologies and trends and harness the power of an all-in-one system with customized designs and functionality
  • Custom print and multimedia publishing focused on quality content and relevance
  • Expansive festival and event productions and management
  • Multimedia platforms and social media campaigns to communicate and generate customer/client response
  • Optimized marketing programs and formulate relevant media strategies
  • Branding campaigns
  • Niche project management
  • Offer traditional advertising services and digital marketing services to accompany strategic marketing and business plans
  • Entrepreneurial coaching and consulting for new business ventures and create strategies to make visions a reality

Fragmented media channels and shifts in technological advancements are a driving focus to design a well-rounded mix of marketing and advertising strategies. In addition to offering agency services, OC produces various multimedia projects focus on arts, culture, entertainment, culinary, and other lifestyle content and themes. OC has a diverse portfolio of integrating multimedia platforms and business development strategies customized for various industries which include but are not limited to: media, service, restaurant, hospitality, entertainment, tourism, wine and spirits, retail, non-profit organizations, and arts and culture.

OC concentrates on comprehensive marketing and business development strategies with continuity and consistency. We are diligent to adapt to trends, and understand and respect people’s attitudes and behaviors. The same research and analysis goes into gaining a deep understanding of each business model and industry -specific characteristics to examine and define your customers/clients that drive business success.

Summary of OC's Approach & Value for Businesses

With an entrepreneurial approach, the full-service business development and marketing consulting firm delivers customized program designs, innovative business solutions, and marketing strategies.

We customize ways to develop and execute profitable marketing initiatives that are specific to the business industry, trends, and business culture with our proven services.

From conceptualization to design, we help manage projects from inception to completion.

We develop cohesive marketing campaigns, media platforms, and programs to create continuity using a mix of traditional and new media to increase business success, decrease operational costs, improve customer experience, and constant analysis to reach targeted customers.

When creating successful, high-impact, customer activation campaigns, it is essential to integrated them with various media activities and marketing vehicles. The goal is to incorporate “your story” into social media strategies and discover the potentials to tap into broader social communication structures and platforms.

Focusing on Social Media trends can be a powerful communicative tool that captures the attention of new and existing customers while nurturing and building short-and long-term relationships.

Our Philosophy
A well-rounded strategic business development and marketing plan is the foundation for business growth during competitive and challenging economic times. We bring over 20 years of evolving marketing and business development services with innovative, creative, and strategic talents derived from experience, visionary aptitude, the discipline of adapting to trends in technological advancements, and a deep understanding of their effects on customers and clients. Business successes revolve around comprehensive understanding of the target audience mindsets and the variables that influence their actions. The objective is to evaluate and integrate relevant strategies to create adaptable business models, customize up-to-date programs, and streamline marketing initiatives to offer distinctive, relevant, and effective programs for profitable results.